Sell where your customers already message you.
In the UAE, shoppers find you on Instagram, ask on WhatsApp and expect a reply in minutes. Nodi is a social commerce platform built around that: an AI employee answers every chat in English or Arabic and takes the order, with payments, stock and delivery behind it in one system.
Official WhatsApp partner · Prices in AED · English and Arabic
- One inbox for WhatsApp, Instagram and Facebook
- AI replies and takes orders in the chat, 24/7
- Replies to comments on your posts and ads (Growth and up)
- Stripe payment links in the chat
- One stock count across chats, online store and shop
What is a social commerce platform?
A social commerce platform lets a business sell directly through social media and messaging apps, so a customer can go from an Instagram post to a WhatsApp chat to a paid order without leaving the conversation. For UAE sellers that usually means four jobs: answering DMs and comments quickly, taking the order in the chat, getting paid by card or cash on delivery, and keeping stock and delivery in sync. Nodi does all four in one system, with an AI employee doing the answering. Our guide to selling on Instagram in the UAE covers the rules and set-up.
Partner of WhatsApp · Partner of Meta
From a post to a paid order
How a typical social sale runs with Nodi.
- Step 1
A customer finds you
They see a post, a Story or an ad on Instagram or Facebook and comment or send a DM. Nodi replies to comments (Growth and up) and messages in seconds.
- Step 2
The chat moves to WhatsApp
Many UAE customers prefer to finish on WhatsApp. Nodi answers there too, on your own number, with the whole conversation in one inbox.
- Step 3
The AI sells
It answers from your catalog, shares photos and prices, and recommends matching items, in English or Arabic.
- Step 4
The order is taken
It collects the details, confirms the order and sends a Stripe payment link, or records cash on delivery.
- Step 5
Delivery is booked
Book Aramex from Nodi, with delivery charges by emirate. Nodi answers "where is my order?" for you.
- Step 6
They come back
Broadcasts, follow-ups and, on Scale, reorder and win-back messages bring buyers back.
Everything a social seller needs, in one place
Instead of a chat tool, a store builder, a POS, a spreadsheet and an accounting app that don't agree.
AI sales agent
Answers and sells on WhatsApp, Instagram, Facebook, your website chat and the phone.
AI sales agentChat orders
Orders taken in the chat are saved with the rest, and cash-on-delivery orders are confirmed before you ship (Growth and up).
Order managementOnline store
A store in English or Arabic on your own domain, or connect your existing Shopify or WooCommerce store.
Online store builderShop counter
Selling at markets, pop-ups or a boutique too? A browser-based POS with UAE VAT invoices uses the same stock.
POSStock and branches
One stock count, low-stock alerts, transfers between branches and purchase orders.
Customers and accounts
A CRM with customer groups and broadcasts, plus profit and loss, balance sheet and ledger.
Made for how the UAE buys
UAE shoppers mix English and Arabic, expect replies late into the evening, and often prefer to pay on delivery. Nodi is built for that: it replies in the customer's language, works around the clock and confirms cash-on-delivery orders before they leave your shop.
- Replies in English or Arabic, matching each customer
- Prices and plans in AED
- Arabic right-to-left online stores
- UAE VAT tax invoices with your TRN
- Delivery charges set by emirate
Social commerce tools compared
| WhatsApp inbox tools | Store builders | Nodi | |
|---|---|---|---|
| Answers WhatsApp, Instagram, Facebook | Yes | Add-on apps | Yes, with AI |
| Takes the order in the chat | Some | No | Yes |
| Payment links in the chat | Some | No | Yes (Stripe) |
| Online store | No | Yes | Yes, or connect WooCommerce |
| POS for a shop counter | No | Separate product | Yes |
| One stock count everywhere | No | Store only | Yes |
Plans in AED
Retail
One shop or online seller
AED 59 (≈ $16) / ৳1,999 / month
POS, online store and AI sales agent
Growth
Busy sellers, up to 3 branches
AED 179 (≈ $49) / ৳5,999 / month
Adds comment replies, COD confirmation, fake-order checks and abandoned cart
Scale
Up to 10 branches or several brands
AED 389 (≈ $106) / ৳12,999 / month
Adds photo search, reorder and win-back messages
Try the full Scale plan for 30 days for AED 3 (≈ $1) / ৳99. The trial includes 100 AI replies.
WhatsApp message fees are charged at Meta's rates. Estimate them with our WhatsApp API pricing calculator.
Social commerce questions
What is the best social commerce platform in the UAE?
Look for one that covers the whole sale, not just the chat: WhatsApp, Instagram and Facebook in one inbox, replies in English and Arabic, orders and payments in the chat, cash-on-delivery confirmation, and stock that matches your store and shop. Nodi does all of these from AED 59 (≈ $16) / ৳1,999 a month.
Do I need a trade licence to sell on Instagram in the UAE?
Yes, selling online in the UAE needs a licence that covers your activity, such as an e-Trader or ecommerce licence. See our ecommerce licence guide.
Can I sell on WhatsApp and Instagram without a website?
Yes. Nodi takes orders and sends payment links in the chat, so you can sell without a website and add an online store later. Read do you need a website if you sell on Instagram?
Does it work with my WooCommerce or Shopify store?
WooCommerce, yes: connect your existing store and Nodi imports your products, customers and orders, keeps new WooCommerce orders flowing in, and sends price and order-status updates back. Stock isn't synced with WooCommerce yet. You can also connect an existing Shopify store.
Does Nodi reply to Instagram comments?
Yes, AI replies to comments are included on Growth and up.
How do customers pay?
By card through a Stripe payment link sent in the chat, or cash on delivery. Read more about payment links in the UAE.
Guides for social sellers
How to Sell on Instagram in the UAE
Instagram Shop, DM selling, payments and delivery for UAE sellers.
Read the guideDM to Order
Turn Instagram messages into paid orders.
Read the guideHow UAE Online Stores Sell (Study)
What we found checking 104 UAE online stores.
Read the guideManyChat Alternatives for Online Stores
DM automation tools compared on order taking, payments and Arabic.
Read the guide
Turn every DM into an order.
Let your AI employee answer, sell and follow up on every social channel.