Know which leads are serious before you call.
Nodi's AI asks your qualifying questions inside the chat, in English or Arabic, and scores each lead out of 100 from the customer's own answers. High scorers move up your pipeline on their own, so your team calls the right people first.
Growth and Scale plans · Your questions, your points
- You choose the qualifying questions and how many points each answer is worth
- The AI asks them naturally, one at a time, in the conversation
- Points are given only for a clear, relevant answer, and the answer is saved
- Every lead gets a score out of 100 and moves on your pipeline automatically
- Your team is notified when a lead moves to a new stage
What is AI lead scoring?
Lead scoring ranks your enquiries by how likely they are to buy. In Nodi, you set the questions that tell you a lead is serious (budget, area, timeline, the service they need) and give each one points, up to 100 in total. The AI asks those questions while it chats with the customer, records each answer, and adds the points. The total shows on the lead and decides where the lead sits on your pipeline.
Partner of WhatsApp · Partner of Meta
How the AI qualifies a property lead
An example chat using the real estate starter questions.
- Customer: Hi, I saw your ad for apartments in Dubai Marina.
- Nodi: Hi! Happy to help. Approximately what budget are you planning for this property?
- Customer: Around 2 million AED.
- Nodi: Thanks. Which area or neighbourhood are you most interested in, Marina only or nearby too?
- Customer: Marina or JBR.
- Nodi: Great choice. What timeline are you looking at for moving in?
- Customer: Within the next 3 months.
How Nodi scores a lead
- Step 1
You set the questions
Start from the questions Nodi suggests for your type of business, then add, edit, reorder or delete them in Settings. Give each question points, up to 100 in total.
- Step 2
The AI asks them in the chat
While it answers the customer, the AI works the unanswered questions into the conversation one at a time, in English or Arabic, instead of firing a form at them.
- Step 3
Clear answers earn points
Points are added only when the customer gives a clear, relevant answer. Vague or unrelated replies don't count, and the customer's actual answer is saved next to the question.
- Step 4
The lead moves on your pipeline
As the score rises, the lead moves through your pipeline: Raw (1 to 30), Qualified (31 to 50), In Progress (51 to 90) and Paid (91 to 100). Your team is notified when a lead changes stage.
Starter questions for your industry
When you sign up, Nodi adds suggested questions for your business type. You can change all of them.
Real estate
Budget for the property, timeline for closing or moving in, the area or neighbourhood, and whether they'd like to schedule a meeting.
Real estate CRMClinics and healthcare
The medical service or consultation they need, whether they want an immediate appointment, and whether they have previous records.
Consultancies and agencies
The challenges or services they need help with, the size of their organisation, and whether they'd like a discovery call.
Education, visas and travel
The programme or destination, their purpose or current education level, and when they plan to start.
Salons and wellness
The treatment they want, when they'd like to visit, and whether it's for a special occasion.
Any other service
Write your own questions and points. Two system factors are always there: Greetings (given when the lead first messages) and Paid.
See the score, and the reason behind it
Every lead has an AI Qualification Score card. It shows the total out of 100, how many questions are answered, and a table of each question, the customer's answer and the points it earned. Nothing is a black box: you can read exactly why a lead scored the way it did.
See the AI CRM →- Score out of 100 on every lead, with a progress bar
- A label at a glance: Highly Qualified, Qualified/Warm, Moderately Qualified or Not Qualified
- Each question with the customer's own answer and the points given
- An activity note each time the AI adds points
- Notifications when a lead moves to a new pipeline stage
Your team stays in charge
Scoring helps your team decide who to call first; it doesn't take decisions away from them. If someone moves a lead to a different stage by hand, Nodi respects that and stops moving that lead automatically.
- Drag a lead to any stage yourself, and automatic scoring pauses for that lead
- Separate permissions for who can see scores and who can edit the scoring rules
- Locked system factors keep the score consistent across your team
- The total of all questions can't go over 100, so scores stay comparable
Scoring is part of the conversation, not extra work
The same AI agent that answers your WhatsApp, Instagram, Facebook and website enquiries does the qualifying. Your team doesn't fill in forms or copy answers into a CRM: the questions, answers and score are already on the lead when they open it.
AI agent for service businesses →- Works on every channel Nodi answers
- English or Arabic, matching the customer
- Answers questions about your services while it qualifies
- Hands the lead to your team with the full chat history
Nodi lead scoring vs a traditional CRM
| Traditional CRM | Nodi | |
|---|---|---|
| Who asks the qualifying questions | Your team, on a call | The AI, inside the chat |
| Who records the answers | Your team, by hand | Saved automatically on the lead |
| How the score is set | Rules on form fields | Points for each clear answer to your questions |
| Moves leads on the pipeline | Usually manual | Automatically, by score |
| Works at 2 am | No | Yes |
Lead scoring pricing
Starter
For solo professionals and small teams
AED 149 (≈ $41) / ৳4,999 / month
3,000 AI replies, 3 team members
Growth
For busy teams with daily enquiries
AED 225 (≈ $61) / ৳7,500 / month
10,000 AI replies, 6 team members
Scale
For high-volume teams
AED 375 (≈ $102) / ৳12,500 / month
20,000 AI replies, 10 team members
AI lead scoring and automatic lead qualification are part of the Growth and Scale plans.
Prices shown billed monthly (regular AED 179 (≈ $49) / ৳5,999 / AED 285 (≈ $78) / ৳9,500 / AED 449 (≈ $122) / ৳15,000). Billed yearly, plans are AED 105 (≈ $29) / ৳3,499 / AED 157 (≈ $43) / ৳5,250 / AED 262 (≈ $71) / ৳8,750 a month.
Extra AI replies cost about AED 0.015 (≈ $0.004) / ৳0.500 each (AED 15 (≈ $4) / ৳500 per 1,000).
Lead scoring questions
How does Nodi decide a lead's score?
You set the qualifying questions and the points for each. When the customer gives a clear, relevant answer to a question in the chat, the AI adds that question's points. The total, out of 100, is the lead's score.
Can I change the questions?
Yes. Nodi suggests questions for your type of business at sign-up, and you can add, edit, reorder or delete them in Settings. The only fixed ones are the Greetings and Paid system factors.
Will the AI give points for a vague answer?
No. It's instructed to score only clear, direct answers, and to save the customer's own words as the reason. Unrelated or unclear replies, and voice notes it couldn't hear, are not scored.
What happens when a lead's score goes up?
The lead moves to the matching pipeline stage (Raw, Qualified, In Progress or Paid), an activity note is added, and your team is notified of the stage change.
Can my team override the score?
Yes. Moving a lead to another stage by hand pauses automatic scoring for that lead, so the AI won't move it back.
Which plans include lead scoring?
Growth and Scale. See service plans.
Guides for service businesses
Best CRM for Small Businesses in Dubai
How to choose a CRM your team will actually use when leads arrive on WhatsApp and Instagram.
Read the guideBest Real Estate CRMs in the UAE
What UAE agencies and brokers need from a CRM for portal and WhatsApp leads.
Read the guideWhat Is an AI Agent?
What AI agents are and how businesses use them to answer and sell.
Read the guide
Call your best leads first.
Let Nodi ask the questions, score every enquiry and sort your pipeline for you.