Best WhatsApp CRM in the UAE (2026)
The best WhatsApp CRM in the UAE depends on who answers your leads. If you want an AI to reply on WhatsApp and Instagram in English or Arabic and follow up for you, Nodi CRM (from AED 149 a month for the business) is built for that. For an Arabic interface and UAE data hosting, Zoho CRM; for chat-first sales teams, Kommo; for many users at a flat price, Bitrix24.
By Abdur Rouf Jibon, CEO & Founder, Nodi AI. Prices and features checked on on each vendor's own website.
WhatsApp CRMs at a glance
| CRM | Entry paid price | Pricing basis | Arabic UI | UAE data centre | |
|---|---|---|---|---|---|
| Nodi CRM | AED 149 / month | Per business | Built in, with AI replies | AI replies in Arabic | Not claimed |
| Zoho CRM | About $14 / user (≈ AED 51) | Per user | Built in | Yes | Yes (Dubai, Abu Dhabi) |
| Kommo | $25 / user (≈ AED 92) | Per user, 6-month minimum | Built in | Not found | Not found |
| Bitrix24 | $49 / month, 5 users (≈ AED 180) | Per organisation | From Standard | Arabic website | Not found |
| Freshsales | $9 / user (≈ AED 33) | Per user | Via Freshchat | Not confirmed | Yes |
| HubSpot | $90 / seat for WhatsApp | Per seat + onboarding | Professional tiers only | No | Not found |
USD prices as each vendor shows them, billed annually where that's the only price shown, with AED at the dirham's peg (3.6725). Meta's WhatsApp message fees are extra with every CRM. Zoho's figure is from a third-party listing because Zoho's page shows prices by region.
The CRMs, one by one
We make Nodi, so it's listed first and marked as ours.
1. Nodi CRM(our product)
Best for: UAE businesses whose leads arrive on WhatsApp and Instagram and want an AI that answers, qualifies and follows up before a person steps in.
- Price
- AED 149 / 225 / 375 a month (Starter / Growth / Scale) for the business, not per user. Online sellers get the CRM inside Nodi Commerce from AED 59.
- Free trial
- Yes
Strengths
- AI replies to every WhatsApp, Instagram, Facebook and website enquiry in English or Arabic
- Saves the lead with the full chat, scores it, follows up and books meetings
- Official Partner of WhatsApp; keep your number
- Prices published in AED
Worth knowing
- A newer product with fewer third-party integrations than Zoho or HubSpot
- No UAE data centre claim: data is stored in Nodi's own database
2. Zoho CRM
Best for: UAE businesses that need an Arabic interface, in-country data hosting and a low per-user price.
- Price
- Free for 3 users. Paid editions per user per month, from about $14 billed annually (third-party listing; Zoho shows prices by region). (their pricing page)
- Free trial
- Free plan, plus a free trial of paid editions
Strengths
- Native WhatsApp channel, with several numbers and accounts
- Arabic interface (one of 28 languages)
- Data centres in Dubai and Abu Dhabi since January 2026
- Zia AI and a large app ecosystem
Worth knowing
- Instagram DMs come through Zoho SalesIQ, not the CRM itself
- Priced per user, so costs grow with the team
3. Kommo
Best for: Sales teams that work mainly inside WhatsApp and Instagram chats and are happy with an English interface.
- Price
- Base $25, Advanced $35, Pro $45 per user a month (≈ AED 92 / ≈ AED 129 / ≈ AED 165); minimum 6-month term, no monthly billing. Meta fees extra. (their pricing page)
- Free trial
- 14 days, no card
Strengths
- Built around messaging: official WhatsApp API and Instagram
- Sales pipeline with AI agents (3 on Advanced, 50 on Pro)
Worth knowing
- No Arabic interface found
- 6-month minimum term; priced per user in USD
4. Bitrix24
Best for: Teams that want one flat price for many users and an all-in-one workspace (CRM, tasks, chat).
- Price
- Free plan. Basic US$49 a month billed annually (5 users), Standard US$99 (50 users, ≈ AED 364), Professional US$199 (100 users); monthly billing costs more. (their pricing page)
- Free trial
- Free plan
Strengths
- Flat price per organisation, not per user
- WhatsApp channel from Standard; Instagram through Open Channels
- Arabic-language UAE website (bitrix24.ae)
Worth knowing
- WhatsApp marketing needs Professional
- Prices in USD; no UAE data centre found
5. Freshsales
Best for: Teams that want UAE data residency and the wider Freshworks support tools.
- Price
- Growth $9, Pro $39, Enterprise $59 per user a month billed annually (≈ AED 33 / ≈ AED 143 / ≈ AED 217). Freddy AI agent $49 per 100 sessions. (their pricing page)
- Free trial
- 21 days
Strengths
- WhatsApp through Freshchat (Freshworks is a Meta Business Solution Provider)
- UAE data centre since June 2024
Worth knowing
- AI agent is a paid add-on
- Arabic interface not confirmed on its pages
6. HubSpot
Best for: Marketing-led teams already using HubSpot that can justify the Professional tier.
- Price
- Free CRM (2 users). WhatsApp needs Marketing Hub or Service Hub Professional or Enterprise: Professional starts at $90 a seat a month plus $1,500 onboarding. (their pricing page)
- Free trial
- Free CRM
Strengths
- Excellent free CRM and marketing tools
- AI customer agent (uses credits)
Worth knowing
- WhatsApp only from Professional tiers, which raises the cost a lot
- No Arabic interface in its supported languages
When another CRM is the better choice
- Zoho CRM if you need an Arabic interface for your team, data hosted in the UAE, or deep accounting and app integrations.
- Kommo if your sales team lives in chat and wants a pipeline designed around WhatsApp and Instagram conversations.
- Bitrix24 if you have many staff and want one flat price, plus tasks and internal chat in the same tool.
- HubSpot if you already run your marketing on HubSpot and can afford the Professional tier.
- Nodi CRM if you want leads answered, qualified and followed up automatically, in English or Arabic, with prices in AED.
How we compared them
We focused on what a UAE business needs from a WhatsApp CRM: an official WhatsApp connection, Instagram in the same place, a lead pipeline, AI replies, an Arabic interface, UAE data hosting, and clear prices. We checked each vendor's own pricing and product pages on 4 November 2026. Pipedrive was left out because its WhatsApp integration is still in beta.
Selling products rather than services? Nodi Commerce includes the CRM alongside orders, stock and POS: see WhatsApp order management. Estimate Meta's message fees with the WhatsApp API pricing calculator, and for general CRM options read best CRM software for small businesses in Dubai.
Frequently asked questions
What is the best WhatsApp CRM in the UAE?
For AI replies and follow-up on WhatsApp and Instagram with AED pricing, Nodi CRM. For an Arabic interface and UAE data hosting, Zoho CRM. For a chat-first sales pipeline, Kommo.
Which CRMs have an Arabic interface?
Of the CRMs here, Zoho CRM offers Arabic as an interface language. Nodi's AI replies to customers in Arabic. We didn't find an Arabic interface for Kommo or HubSpot.
Which CRMs store data in the UAE?
Zoho has data centres in Dubai and Abu Dhabi (since January 2026), and Freshworks has a UAE data centre (since June 2024).
Do WhatsApp CRMs charge for messages?
Meta charges per delivered message on the WhatsApp Business Platform, whichever CRM you use. In the UAE a marketing message costs AED 0.2115 and a utility message AED 0.0576 (from 1 October 2026). Use our calculator to estimate your bill.
Is a per-user or per-business price better?
Per-user pricing (Zoho, Kommo, Freshsales) is cheaper for one or two people and grows with your team. Flat pricing (Nodi, Bitrix24) is easier to budget once several people answer leads.
Sources
- Kommo pricing, checked 4 November 2026
- Kommo interface languages, checked 4 November 2026
- Zoho CRM pricing, checked 4 November 2026
- Zoho CRM pricing in the UAE (third-party listing), checked 4 November 2026
- Khaleej Times: Zoho opens UAE data centres, checked 4 November 2026
- Bitrix24 pricing, checked 4 November 2026
- Freshsales pricing, checked 4 November 2026
- Freshworks UAE data centre, checked 4 November 2026
- HubSpot pricing, checked 4 November 2026
- HubSpot WhatsApp integration, checked 4 November 2026
- HubSpot interface languages, checked 4 November 2026
- Pipedrive WhatsApp integration (beta), checked 4 November 2026
Nodi makes one of the products on this page. We are not affiliated with, endorsed by or sponsored by the other companies named; their names and trademarks belong to them. Prices and features change: always check the vendor's own website before you buy, and tell us at [email protected] if anything here is out of date.
Let the CRM answer your leads.
Nodi replies, qualifies and follows up on WhatsApp and Instagram, in English or Arabic.